Beginning with a thorough research process, we conducted a brand workshop with the founders and the team over at BMan Urban Apparel, alongside a thorough competitor & industry analysis, allowing us to identify a niche for the new brand to be positioned.

The consumer-facing brand needed a strong and remarkable strapline that not only perfectly complemented the outstanding visual identity displayed on apparel, but also effectively conveyed the brand’s unique values and message to its target audience.

The quality, consistency & continuity across the vast range of branded communications ensured that BMan Urban Apparel demonstrated a superior level of excellence.

We created an extensive brand style guide to communicate the various aspects of the new brand identity – proposition, value statements, logo, color palette, graphic assets, tone of voice, imagery & iconography.

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