Logo Questionnaire

What is the name of your business?

What best represents the company?

If you are not a new business start-up – what are the reasons you want a new logo?

What do you want your new logo to achieve?

Who are your main competitors and how do you differ from them?

What do you like or dislike about your competitor’s branding?

Who is your target audience?

Where will your business be publicized?

Do you want to use existing brand colors or a particular range of colors?

Are there any colors that you do not want to use?

Do you have a particular font you would like to use – or ones you definitely do not want to use?

What message or emotion do you want your logo to portray?

Does your logo have a tag line? If so what is it?

Is your tag line to appear with your logo on all of your branding?

Where will your logo be used?

What logos do you like and why?

When do you want your logo to be web/print-ready?

Would you like any additional design services alongside your new logo? (eg. business cards, letterheads & other stationery, social media icons/banners, advertising material etc.)

Any other comments?

Logo Questionnaire

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